Mission:
A leading learning independent governmental academic organization and an incubator for administrative development, governance, and change agents for both public and private sector, as well as the civil society inside and outside Egypt through unique blended scientific and practical activities including education, research, training, and consultancy; within ethical, quality, economic competitive criteria; coping with the national and international changes through information technology.

Vision:
A leading nationally and internationally accredited academic organization for administrative development and an engine for transdisciplinarity between managerial sciences and other academic and professional disciplines; achieving excellence and supporting sustainable development through international agreements and alliances to educate leaders who dream of changing the world  and shaping the unique managerial practices not only inside but also outside Egypt.


Objective:

The objective of this program is to provide an educational partnership between SAMS and UNB, Faculty of Administration. UNB & SAMS will become, with logistical and operational support from L.I .Inc, pioneers as the first to award a BBA degree to students, while studying in Egypt . An innovative joint venture, this partnership will award depress to individuals in the business and professional community.

The entire program is normally taken at SAMS in Egypt . However, students have the option of taking the third and fourth years of the program at the UNB campus in Fredericton , New Brunswick , Canada .

Students who successfully complete the Program receive a BBA degree from UNB and also a Bachelor Degree in Management Sciences from SAMS.